Articles in Our Blog

November 13th, 2018 BY Douglas Lober

Should You Hire a Logo Designer? 4 Factors to Consider

A logo is a crucial element in any brand, and indeed any business. Think about the logos we recognize without thinking twice: The dual-toned abstract shape of Pepsi. The cute […]

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November 13th, 2018 BY Douglas Lober

How to Make Your Promotional Products Reflect an Authentic Corporate Identity

A critical element in branding is letting your prospects know exactly who you are. While you can convey that with words and deeds, you can do so much faster with […]

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November 9th, 2018 BY Douglas Lober

7 Tips for a Great Logo

The dreaded logo. At first blush, it seems like one of the more exciting aspects of building or rebranding a business. It’s fun. It’s visual. You get to take creative […]

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November 9th, 2018 BY Douglas Lober

How to Stay Modern with Your Promotional Gifts

In the digital age, we see new products come out every year. Some of them have massive staying power, such as the iPhone. Others … notsomuch. (Looking at you, Apple […]

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November 9th, 2018 BY Douglas Lober

Top 10 Uses of Promotional Products

If you’ve ever wondered how promotional products should play into your marketing game, you’re not alone. These goodies can keep customers coming back for more and clients loyal over years, […]

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November 9th, 2018 BY Douglas Lober

9 Ways to Use Promotional Products for Hospital Marketing

Hospitals are a cornerstone of health here in America and around the world. We rely on them for everything from annual checkups to prenatal medicine to help in life-threatening emergencies. […]

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November 9th, 2018 BY Douglas Lober

10 Best Business Gift Ideas for the Holidays

There are so many potential uses for reusable business promo items that it’s hard to know where to start in crafting a good marketing plan. While overwhelm is a natural […]

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October 3rd, 2018 BY Douglas Lober

How Churches Can Benefit from Promotional Products

For millennia, churches in particular and spiritual organizations in generatal have built structures in which to practice sacred rights, commune with one another through song and prayer, and strengthen community […]

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September 29th, 2018 BY Douglas Lober

10 Brilliant Ideas for Reusable Promo Items

It’s true that choosing the right promotional products for your business can pose a major challenge. With so many options, it’s hard to know where to start – and even […]

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September 29th, 2018 BY Douglas Lober

Understanding the True Staying Power of Promotional Products

We’re all familiar with promotional products. They make their presence felt with every trip to the grocery store, every phone number or email address we jot down on that notepad, […]

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September 29th, 2018 BY Douglas Lober

12 Insider Secrets of Prepping for a Trade Show

Trade shows are one of the most effective means of marketing. Considering they also help you build your industry contacts and deepen your knowledge of your chosen subject, they’re hands-down […]

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September 29th, 2018 BY Douglas Lober

The Real Definition of “Reusable” and Why It Matters to Your Business

The word “reusable” is so rampant in today’s public consciousness that it’s hard to believe there ever existed a time when it did not also exist. Yet there was such […]

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September 29th, 2018 BY Douglas Lober

Most Popular Types of Promotional Products for Amazing Results

Before you commit yourself to a promotional products campaign, it only makes sense to do some quick research on which items produce the best results. There are many ways to […]

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September 29th, 2018 BY Douglas Lober

How to Use Promotional Products Effectively

Your considering promotional products for your next marketing effort. First, let us congratulate you on a wise choice. Promo items have some of the greatest market penetration, highest impressions among […]

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September 21st, 2018 BY Douglas Lober

25 Facts About Promotional Products

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September 20th, 2018 BY Douglas Lober

The ROI of Branded Promotional Products

If you’re struggling to get more clients and customers to your door, it’s time to sit down and make a better plan for that marketing budget. Many small businesses wisely […]

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September 19th, 2018 BY Douglas Lober

10 Simple Steps to Branding Your Company

You know you need a brand. You know the other guy has one. You know prospective clients and customers will whiz right on by if they don’t sense a strong […]

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September 19th, 2018 BY Douglas Lober

How to Choose the Right Promotional Products for Your Business

If you’re like any other business, you wouldn’t say no to higher conversions, greater customer loyalty and better margins on your products and services. And if you would say no, […]

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September 18th, 2018 BY Douglas Lober

What Green Promotional Products Can Do for Your Brand

In this day and age, “green” is no longer a gimmick or a novelty. It’s a true way of life, and one that to which clients and customers expect to […]

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