It’s safe to say that our civilization is firmly entrenched in the digital age. It seems as though each new dawn brings another device or gadget to the marketplace, giving […]
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February 19th, 2019 BY Douglas Lober
9 Smart Promo Strategies for the Beverage Industry
You make craft beverages, and your customers love them. Yet you’re not growing as fast as you like. Or maybe you are, but want to increase your capital in an […]
Continue ReadingFebruary 19th, 2019 BY Douglas Lober
Attract Funding and Students with Well-Branded Campus Events
While common perception holds that colleges just sort of are, existing from hundreds of years in the past into perpetuity without any effort on their part, that’s not the case […]
Continue ReadingFebruary 19th, 2019 BY Douglas Lober
10+ Easy Ways to Promote Your Nonprofit
Nonprofit marketing is some of the most important, yet some of the most challenging, today. Because the whole idea of nonprofits is that they don’t bring in profits and that […]
Continue ReadingNovember 13th, 2018 BY Douglas Lober
Should You Hire a Logo Designer? 4 Factors to Consider
A logo is a crucial element in any brand, and indeed any business. Think about the logos we recognize without thinking twice: The dual-toned abstract shape of Pepsi. The cute […]
Continue ReadingNovember 13th, 2018 BY Douglas Lober
How to Make Your Promotional Products Reflect an Authentic Corporate Identity
A critical element in branding is letting your prospects know exactly who you are. While you can convey that with words and deeds, you can do so much faster with […]
Continue ReadingNovember 9th, 2018 BY Douglas Lober
7 Tips for a Great Logo
The dreaded logo. At first blush, it seems like one of the more exciting aspects of building or rebranding a business. It’s fun. It’s visual. You get to take creative […]
Continue ReadingNovember 9th, 2018 BY Douglas Lober
How to Stay Modern with Your Promotional Gifts
In the digital age, we see new products come out every year. Some of them have massive staying power, such as the iPhone. Others … notsomuch. (Looking at you, Apple […]
Continue ReadingNovember 9th, 2018 BY Douglas Lober
Top 10 Uses of Promotional Products
If you’ve ever wondered how promotional products should play into your marketing game, you’re not alone. These goodies can keep customers coming back for more and clients loyal over years, […]
Continue ReadingNovember 9th, 2018 BY Douglas Lober
9 Ways to Use Promotional Products for Hospital Marketing
Hospitals are a cornerstone of health here in America and around the world. We rely on them for everything from annual checkups to prenatal medicine to help in life-threatening emergencies. […]
Continue ReadingNovember 9th, 2018 BY Douglas Lober
10 Best Business Gift Ideas for the Holidays
There are so many potential uses for reusable business promo items that it’s hard to know where to start in crafting a good marketing plan. While overwhelm is a natural […]
Continue ReadingOctober 3rd, 2018 BY Douglas Lober
How Churches Can Benefit from Promotional Products
For millennia, churches in particular and spiritual organizations in generatal have built structures in which to practice sacred rights, commune with one another through song and prayer, and strengthen community […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
10 Brilliant Ideas for Reusable Promo Items
It’s true that choosing the right promotional products for your business can pose a major challenge. With so many options, it’s hard to know where to start – and even […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
Understanding the True Staying Power of Promotional Products
We’re all familiar with promotional products. They make their presence felt with every trip to the grocery store, every phone number or email address we jot down on that notepad, […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
12 Insider Secrets of Prepping for a Trade Show
Trade shows are one of the most effective means of marketing. Considering they also help you build your industry contacts and deepen your knowledge of your chosen subject, they’re hands-down […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
The Real Definition of “Reusable” and Why It Matters to Your Business
The word “reusable” is so rampant in today’s public consciousness that it’s hard to believe there ever existed a time when it did not also exist. Yet there was such […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
Most Popular Types of Promotional Products for Amazing Results
Before you commit yourself to a promotional products campaign, it only makes sense to do some quick research on which items produce the best results. There are many ways to […]
Continue ReadingSeptember 29th, 2018 BY Douglas Lober
How to Use Promotional Products Effectively
Your considering promotional products for your next marketing effort. First, let us congratulate you on a wise choice. Promo items have some of the greatest market penetration, highest impressions among […]
Continue ReadingSeptember 20th, 2018 BY Douglas Lober
The ROI of Branded Promotional Products
If you’re struggling to get more clients and customers to your door, it’s time to sit down and make a better plan for that marketing budget. Many small businesses wisely […]
Continue ReadingSeptember 19th, 2018 BY Douglas Lober
10 Simple Steps to Branding Your Company
You know you need a brand. You know the other guy has one. You know prospective clients and customers will whiz right on by if they don’t sense a strong […]
Continue ReadingSeptember 19th, 2018 BY Douglas Lober
How to Choose the Right Promotional Products for Your Business
If you’re like any other business, you wouldn’t say no to higher conversions, greater customer loyalty and better margins on your products and services. And if you would say no, […]
Continue ReadingSeptember 18th, 2018 BY Douglas Lober
What Green Promotional Products Can Do for Your Brand
In this day and age, “green” is no longer a gimmick or a novelty. It’s a true way of life, and one that to which clients and customers expect to […]
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